Hey, I’m Sam 👋
Thanks for stopping by!
If you’re here, you’re probably wondering how I can help you and your business.
In a nutshell: I give you the plan you need (the strategy) to grow your company on social media.
Most brands don’t have a social media strategy.
It means they’re leaving money on the table.
MY APPROACH
Strategy-first social media
“I post on social media already. Why do I need a strategy?”
Social feeds are a constant battleground for attention. Each of us scrolls through 43ft of content per day (that’s the height of Big Ben!).
A strategy makes sure you grab attention from your audience in the right places. And ultimately, attention means you’re more likely to drive sales and leads.
I’m passionate about supporting businesses to create a strategy that works for them.
I can help with:
- Social media strategy and ongoing content creation
- Paid ad support, management and training
- Influencer management
- Training (on topics such as LinkedIn & paid ads)
- Social-first video editing
- Reporting and analytics
Find out more about how I work here
ABOUT ME
Experienced social media strategist based in Chorley, Lancashire
With over five years working for global agencies (Weber Shandwick) and independents (WPR, Jam), I’m an experienced social media consultant used to working with large, medium and small businesses.
I’ve worked with social media clients in both the consumer (food & drink, travel, financial services) and corporate (tech, health) sectors. Social is becoming more and more competitive. Having a watertight strategy allows you to see the platforms and types of content where you’re likely to get the most ROI for your business.
It’s about empowering you and your brand so that you see tangible business results through your content – whether that be on Instagram, Facebook, LinkedIn or TikTok.
Check out some of the brands I’ve worked with below…
HERE’S WHAT MY CLIENTS HAVE TO SAY ABOUT ME 👀
“Running a business means it’s hard to find the time to devote to digital marketing so finding Sam has been an absolute godsend! He pulled together a fantastic digital strategy which has led to an increased awareness of our business and an improved website – which in turn has led to 27% more sales year on year! His regular feedback with statistics is super helpful and he is always there if we have any questions or want to discuss anything. I would absolutely recommend Sam to any business wishing to improve its digital marketing”
– Louise Duerr, Owner, GIFT+HOME
“Sam has taken our social media channels to another level. He plans well, communicates effectively and listens intently. He has great knowledge about all social media platforms. The likes and follower stats have been impressive, and we’ve seen a video on Instagram receive 1 million views! We’ve seen leads and conversions from our new email newsletter, which has received great feedback“
– Aaron Betesta, Owner, Laughtercise
“We’ve really enjoyed working with Sam – he’s worked with us over several months as part of a maternity cover and added a huge amount of value. He’s slotted seamlessly into our team and supported on a range of client work, covering everything from video content to paid social and organic. He’s super responsive and we’d have no hesitation working with him again”
– Lee Cullen, Co-Founder and Client Services Director, No Brainer Agency
“Sam led a LinkedIn training session for us and it was very useful, with some great practical advice and takeouts. Thanks, Sam!”
– Debbie Marshall, Managing Director, Silver Marketing Association
“Sam was a huge asset in helping me strategise my social media for my start-up. He really put in the work to understand our business and sector, providing us with digestible information that gave us a huge head start for the launch. I wouldn’t hesitate to work with him again and wholeheartedly recommend his services”
– Tom Goodwin, Owner and Managing Director, Full Spectrum Coffee
Freelance work snapshot
Here’s a sample of the results I’ve achieved as a freelance strategy-first social media consultant.
Check out my case studies page for a further deep dive!
- Laughtercise: Promoting the team building business through strategic content across LinkedIn, Instagram, TikTok and email newsletters.
- Creation of a bespoke social-first strategy
- Achieving an industry-beating engagement rate of 2.7% on organic LinkedIn content
- Recording several cross-platform viral videos, with some being viewed over 1 million times
- New business leads recorded across LinkedIn and newsletter activity
- Check out the detail here
- GIFT+HOME: Creating a bespoke social media strategy for the Altrincham-based gift shop and providing onward support through paid Meta ads and organic content consultancy
- Overall 5x revenue increase from the online shop
- A platform-beating £0.005 cost per engagement across all Meta ads
- Read more about the success story here
- Full Spectrum Coffee: Launching the new coffee brand across social media with a bespoke social media strategy.
- Take a sneak peak at the strategy itself here
How did you end up working in social?
It’s a very good question! This video explains all 👇
You can follow me on LinkedIn for more!
Sam Oliver Social 